Back in 2012-2014, I used to teach blogging workshops: I'd either organize them on my own, or do it as part of the faculty at Ayala Museum. Here's a video from my very first blogging workshop:
This is one of the first questions I always ask my blogging students:
WHY DID YOU START BLOGGING?
I got many different answers, but these four below are my favorite reasons. (My very own reasons, too!) Read through them and see which ones resonate, or which ones strike a chord and inspire you to start - or rekindle - your own blog.
Because YOU want to hone your communication skills -- in whatever medium you're best at.
I started blogging way back when I was… 12, I think? Back then “blogging” still referred to a personal journal – hardcore Dear-Diary-I-shall-fill-you-with-teenage-angst kinda things.
But the reason why I kept on blogging is because my first love really is WRITING. And after I graduated from college, I not only wanted to keep on doing it, but push myself to get better at it.
Then you ask: What if I'm not much of a writer?
Well, even if you’re more of a photographer or a designer or a videographer, blogging will also sharpen your skills in those aspects – because, and here's the important thing: blogging will encourage you to use/practice that skill regularly.
With that much practice, not only will you get better, but you’ll also be able to develop & determine your distinct voice/style much faster than if you’re just a mere blog reader or serial Pinner/reblogger.
Overall, committing to a blog will make you A LOT better at communicating your ideas, whether your chosen medium is writing, design, or photography/videography.
In my case, since I got so comfortable with expressing my thoughts through writing on-screen, it gradually also helped me become better at expressing myself verbally. I became a much better public speaker and teacher, through becoming a better blogger.
Because you want to find a job and/or attract clients.
Blogging led me to my dream career (which is the combination of all the jobs I’m doing right now), because through my blog, I was able to put my work out there and let people see the possibilities of what working with me can create or produce.
IMPORTANT NOTE: These days they say THE BLOG IS THE NEW RESUME.
And I say yes, yes, yes, yes 20 times over.
Especially if you’re in any creative industry: I believe that a blog is a MUST for any aspiring or current creative freelancer or professional. It’s your portfolio, resume, CV – all in one cyber-package.
Because you want to reach more people, and grow your circle of like-minded friends/collaborators.
I can’t tell you how many new and amazing people I’ve met through this blog – a lot of them, I’ve ended up working with for collaborations! There’s Sarah Meier and Team Manila and Bianca Gonzalez and Abbey Sy and Reese Lansangan, for starters.
And I’m not just talking locally here: I have one long-time online friend (who started out as a blog reader) – Nana, who is an exchange student in Tokyo but originally from Norway – whom I met in Seoul (whew!) where we physically worked together on two articles for a local magazine. (With all the countries involved, I call it geographical serendipity!)
Because you have a unique and/or useful message to share with the world.
I think this is the BEST reason to start a blog, really. Or in my case, it’s the best reason to KEEP on writing a blog.
Admittedly, when I started blogging more regularly, I was writing about things far more random and nonsensical than what I write about now.
But I really started taking it more seriously when I saw it as a great platform to talk about issues that I cared about, particularly, channeling creativity for a bigger purpose. I work a lot with mission-driven organizations (I worked in the Senate of the Philippines for 3 years; my first job was at an NGO; my last job was at a social enterprise that helps underprivileged women in the Philippines).
I've also initiated a lot of social advocacy projects -- fundraisers, awareness campaigns, workshops, conferences -- and it was largely because I had my blog and I had built a great community and audience around it.
It felt great to know that I could publish my own work, let my voice be heard – without waiting to be some writer on a newspaper or a magazine.
I was also able to establish my creative expertise, and even started teaching workshops and earning from them!
So whether it’s for your small business, or your advocacy or NGO, or you simply feel that you have a unique point of view to share with a wider audience: Keeping a blog is one of the more proactive ways you can get your message out there.