Not only do you have to be more intentional about building your brand, but you really have to have a smart strategy in place. (Yes, even if it’s ‘just’ a personal brand.)
Not only will this help you work smarter (we’re all busy, and a lot of us just do this on the side), but it will make sure that your efforts are very purpose-driven, and you’re not just randomly trying things and shooting in the dark.
If you’re starting a blog or brand now, you have to do it purposefully and strategically.
The 5 Major Elements of A Strong Brand
What is your why? Why does your brand exist, and what makes you worth paying attention to? This is a blend of your core values, your purpose, your unique perspective, and your niche audience.
How will you convey your brand message? Is it through long-form blog posts? Videos? Photos? What kind of stories will you be telling?
Equally important as the content is WHERE you will be sharing your content. Where does your audience hang out? Where will you be publishing your stories? Where can your audience experience your brand?
See - style is only ONE of the many important elements of a brand. Style is all about how your brand message translates into more visual terms: logo, fonts, color palette, photos, graphics, and the like. How would you like your audience to experience your brand visually?
Years ago, the main barometer of success of blogs/brands were in the page views and comments. However, the world has evolved significantly, changing the way people consume media and engage online. So now, there are more options (followers, subscribers, likes, sales, conversions, e-mail inquiries), and you have the power to choose - how are you going to connect and engage your audience? Where will you show up the most to talk to them?
What are income streams you can create that is in line with your brand message? These can be products, services, events, workshops. If you’re serious about building a brand, then this definitely has to be in the equation.